Marketing Manager

Work With Us

Responsibilities

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign
  • Development go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with e-mail, performance marketing and web teams to design, test and evolve lead nurturing tactics
  • Develop suite of collateral to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Determine effectiveness/impact of current marketing initiatives with tracking/analysis, and optimize

Requirements

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience in marketing strategy implementation including digital advertising
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools

Send your resume and cover letter to Careers@CatalystSolutions.com.